We collect testing data.
Analytical chemistry assays are performed on samples of each product. Default analyses include measurements of active ingredients and potential contaminants.
We convert the data into the Gscreen Rating.
We calculate the Gscreen Rating using laboratory results and label claims from each product. The Gscreen Rating is comprised of individual scores for Label Accuracy, Efficacy, Safety, Value and Carbon Footprint.
We give consumers a clear perspective.
We offer consumers a range of the best products on the market and take confusion out of the decision.
We help brands improve their products.
There's always room for improvement! We combine our data showing what consumers want with our laboratory analysis in order to provide insights to brands on how to improve their products.